There are thousands of people who consider themselves experts at Facebook marketing who would love to tell you the best way to go about it. These ideas may sound tempting, but they are not the best way to create a great marketing strategy. You can learn some of the basics by reading this article.

Reply to any comments left on your wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) It is especially important to respond quickly to anyone who needs help or posts a complaint.

Generate a buzz by offering a freebie through Facebook. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

The first step to success with Facebook marketing is having a solid base of fans. Not too much investment should be put into any promotions until you have thousands of fans. Large numbers of fans will cause the rate of conversation to skyrocket.

You need to know when you should post about your products on your page. When posting on other’s Facebook pages, it can get you significant attention. Remember that the comments you leave on another page should be professional in nature. You always want to keep your posting professional and a reflection of your business. You don’t ever want to be guilty of spamming.

Be very carefully about the updates you post. Subscribers will get bored if your updates contain no value. Give them information they want, like how-tos or humorous posts. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.

Give someone something valuable if they “like” your page. Likes can draw new attention to your page. It is appealing to users to get a free gift when they give a page a like. You could give away a free sample or even a chance in a sweepstakes. People are more likely to respond to your requests if you give them an incentive that is worth their time.

Only post updates that are pertinent to your area of business. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Create a personal Facebook page on which to post other information.

You should definitely focus on finding a personality for your brand. If people find everything you post to be stale and brand, this will give them the same perception about your brand. Show some personality, but stay professional.

Most people take the easy way out and just go with whatever Facebook “trends” are popular. Fortunately for you, this article actually contains great Facebook marketing advice that has nothing to do with trends. You’ll have a successful Facebook marketing campaign by applying what you’ve learned here.