Do you wish to market a service or product but aren’t sure how to start? If you are, Facebook marketing could be for you. You have the ability to reach millions of people. Keep reading through the below advice to get you going in the right direction.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Provide people with prizes and discounts for liking your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

When you market your business on Facebook, post professionally. You can be a bit relaxed but make sure you are still professional. When you use a professional tone on Facebook, people will trust you and your company.

Never let spam overrun your page. There are built-in filters that can help you monitor your page. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.

Think about creating your own group rather than just a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. You could also use a group and a page to get maximum benefits from Facebook marketing.

Always answer to the comments and questions people send you on Facebook. Thank them for contacting you, and try to give helpful answers to their questions. Sharing a link to another page that has the right information is an appropriate way to give a good answer.

Learn how to build a fan base. You should have 5,000 fans or more before you really start investing in marketing. After you have developed a fan base, you can begin marketing your products by increasing your investment.

Know when it’s okay to post something about your business when you’re not on your personal Facebook page. Posting on other people’s pages can attract attention towards your page. But, be sure it is positive attention. Only post on other pages whenever can positively contribute in some way. Avoid spamming because this will just annoy people.

Use care in selecting your updates. If your updates have no value, your subscribers will lose interest fast. Your content should entertain, educate or offer some help. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.

Try offering exclusives when people “like” your page. Likes are a good way to raise the profile of your page. Offer an incentive for new people to like your page, something that others are not getting. You can offer a discount on your products or even give a free item. They will click very fast if there is something free in return.

Facebook marketing is simple if you take the time to do it right. Make sure you implement all the advice given in the article above. You will not be sorry you did so, once your message receives broad new exposure.