If you need to up your sales or bottom line, you most likely need to drive more traffic to your site. Article marketing is worth your time and effort to check out. What follows is a mini-treatise on article marketing that will get you into the article marketing game right away.

Offer people an incentive to subscribe to your newsletter, such as access to a free report. You can write it yourself or hire someone else to do it. This report needs to be focused on your industry or a topic within it.

Make sure your material will be relevant in the future. Steer clear of trendy, short-live content. Regardless of when someone stumbles across your work, you want it to be useful. If they like your old content, they are sure to like your new content even more.

Many people choose to do their own article marketing. Keep in mind writing takes talent. You need to know grammar and perfect punctuation. Knowledge of other common writing concepts is also a must. You need to have a way with your words in writing. It’s art, not just academic smarts.

Use a variety of writing levels and vocabulary in your articles. If you are writing an article about a technical product, you will need to have some technical information. That said, putting the information in layman’s terms could help introduce people to the product, as well. If you create content that makes sense to everyone who visits your website, you will find that you build trust, and your reputation will be excellent.

Find balance with your keywords, and do not overuse them. Readers don’t care to read articles with a keyword written over and over. Keep it to four or less repetitions per article to avoid causing this problem.

You should be aware of the submission rules to an article directory. There are different guidelines for submissions to different online directories.

Use social media to your advantage. Make use of your Twitter feed or Facebook page to get new readers. Post updates on these resources when there are new articles to get readers there immediately. Encourage readers to share your articles with their friends.

Be an original rather than an imitator. Staying innovative gives you a leg up when it comes to marketing. The duplicate content detection algorithms used by search engines continue to improve, so you are best advised to avoid copying text directly from other sites or posting the same content in several different places.

Many article sites will pay you for each person who views or clicks on an article of yours. As you can see, there are many income-producing endeavors that you can take advantage of as an article writer. You may be surprised how much you earn from your articles.

With article promotion, social media is a valuable tool you shouldn’t overlook. Just post a link to your article with a short summary and ask others to retweet it or share it with their friends. It can generate some interest in the things that you have written.

With the advice given above, you’ll be prepared to maximize your business marketing efforts by using article marketing. Apply some of the strategies above to attract larger numbers of potential customers to your website.