There are nearly unlimited points of view about how to most effectively use Facebook for marketing. The stories may sound appealing, but they may not be the whole picture in terms of true marketing success. This article identifies the basic steps needed if you want to be successful.

When you market services and products on Facebook, your page needs to stand out above others pages that are similar. You can accomplish this by including a lot of photos and making it very colorful. This will attract the most amount of customers.

Consider Facebook as one way to share information. It’s not just about silly informal conversation, there’s real content going on in Facebook. Use it in that way for your brand. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. Facebook can drive a ton of traffic to your sites.

Always be sure that you’re answering things when people ask you questions or leave you comments. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Additionally, post a link to an article on your site if it can answer their questions.

The most important first step to Facebook marketing is to build a solid fan base. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. If you have that may fans, you can see some real success.

Giveaways are very helpful in marketing. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. Don’t give away anything expensive; just make it something that your fans will want.

Offer something exclusive if someone “Likes” your page. Likes are a good way to raise the profile of your page. Think about offering something that is free and exclusive when they “Like” your page. You could give away a free sample or even a chance in a sweepstakes. Making it lucrative can work well for you.

Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Try getting into Facebook ads that are targeted instead.

One way to entice people to follow you is to only show content to those who are following you. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. Hide only a little bit of your content because hiding too much can affect your SEO negatively.

Make sure you really understand the purpose of a Facebook page. Don’t create a Facebook page just because it is the hip thing to do. Do you want to communicate more effectively to customers? Is it because they need to communicate with you? Facebook for the purpose of growing your business is very different than using it to promote loyalty.

In the end, many people follow the “trends” about Facebook marketing because they are lazy. This article goes beyond trends into tried-and-true strategies. You’ll have a successful Facebook marketing campaign by applying what you’ve learned here.