Facebook is one of the most effective marketing tools on the Internet. Facebook has become the largest social networking site in the world and business are now using it as a part of their marketing strategy. If you are serious about getting more exposure to your business, use the following article to learn all there is about Facebook marketing.

Custom tabs can help you get more accomplished on your Facebook page. These allow for increased organization, making your page very user friendly. For instance, if you have a contest going, a tab for that can be included.

The key to successful marketing with Facebook is having a strong base of fans. Wait on marketing your products until you have a fan base. Your conversion rate will climb quickly after you have gained several thousand fans.

Consider purchasing Facebook ads. You ad can be customized to be shown only to certain ages or genders. You can use your own budget, doing as little or as much as you want to do. This is a valuable tool as you do not have to commit funds long-term to the advertisement. You can stop your ad whenever you want.

When a person “likes” your page, reward them with a unique gift or special offer. People pay attention to a page with a high number of likes. You may want to offer a free giveaway to those who like your page. It could also be something like a sweepstakes. People are more likely to respond to your requests if you give them an incentive that is worth their time.

Most people market on Facebook because they want to improve their sales. You should set monthly goals to reach in sales. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. Try switching your strategy if you’re not seeing an uptick in business.

Never share updates that seem irrelevant to your own content. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. Your personal account should be used if you have personal things you want to talk with people about.

It’s vital that your audience is frequently updated via your Facebook page. Having said that, avoid posting numerous times per day. Instead, just post once per day or two. Keep your content quality driven at all times.

Find a way to excite your followers into page interaction with both yourself and others. Let you fans talk to one another without interference. You may offend users if you constantly hound them to stay on the topic that it originated from. The only time you should intervene is if things start to become offensive to anyone.

As we said before, Facebook is the best way to get your name out there. If you know what you are doing, this is a good way to reach a much larger audience than ever before. Use what you’ve just learned, and watch your business skyrocket.