How much do you know about online marketing? Can you use that expertise on Facebook? Have you been marketing offline mainly? No matter your level of expertise, the tips in this article can help you.

Hold Facebook contests. Provide discounts and prizes to those who give your page a “like.” Always actually send the prize or you’ll ruin your reputation.

The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. This should include monitoring the wall comments as well as @ messages concerning your company. Reply to them, especially if it is someone who needs customer service or has a complaint.

Generate some attention for your Facebook campaign by organizing a giveaway. You ought to urge customers to sign up by providing freebies to certain subscribers. Make your winners viewable to maintain the legitimacy of your contest.

Think of Facebook as a way to share content. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Think of it as such. Write real blog posts and promote your blog posts from other channels into your Facebook page. Traffic volume to Facebook pages tend to be quite high!

Improve the efficiency of your Facebook marketing interface through the use of custom tabs. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. Deals, contests and promotions can be organized with their own tabs.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

Build a solid fan base on Facebook to succeed with your marketing. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. When you hit that mark, your conversions will start happening rapidly.

Do not forget about your existing audience. There are people that just want likes and then they forget about existing fans. Respect and reward your audience as much as you can. This will help fortify your brand and personality.

Make sure to give someone incentive if they “like” your page. A page with many likes will get more attention. Try offering something exclusive and free to people for “liking” your page. It could also be something like a sweepstakes. If you give them something they desire, they’ll easily click “like” for your page.

Facebook is not always the best social media outlet for marketing. As popular as Facebook is, not all cultures and age groups use it. Before you launch your campaign, research your target audience and find out what their preferred social networks are.

This article can really help even everything out, considering the Facebook helps tie traditional marketing methods with its methods. Use what you learned here. Planning begins now, so use this advice and do it right.