Facebook is all about communication and it is a fabulous way to keep in touch with your business customers. There is nothing people like to do more than connect with each other and that is why social media sites grow more popular every day. Take advantage of the new mediums to find more customers for your business.
Having contests are great for increasing your fan base on Facebook, so try to do that. Reward them with prizes and incentives if they like your page. Be sure that you come through in awarding your prize, or no one will trust you again.
Always reply to comments posted on your wall to give followers a sense of connection with you. It is important to monitor your wall daily and to check out @ messages for your brand as well. Make sure to respond to both positive and negative feedback.
When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. This can be done by using colors and photographic elements. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Just create the offer and then make it a Promoted Post. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Answer any questions and respond to comments on Facebook. This will show that you are on point and active on your page. Do not hesitate to share a link to your site if an article or page perfectly answers their question.
Make your Facebook marketing page more efficient by using the custom tab options. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For instance, if you have contests, you can create a contest tab with information about them.
When you use custom audiences, you are able to target your ads to them by using their email addresses. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Buy a Facebook ad. You are able to customize your ad so that it reaches your target audience. You can use your own budget, doing as little or as much as you want to do. Finally, you don’t have to commit long-term. You have the ability to stop the ad at your convenience.
Know when to post about your business outside of your own Facebook page. You can gain lots of attention by doing this. Just be sure you’re getting positive attention. If you do post, only post worthwhile things. You don’t ever want to be guilty of spamming.
Are you going to use what you’ve learned here to help you make your business grow? Most people like using social media, so Facebook is a natural fit for marketing purposes. Put the above advice to use and expand your audience.