Just about everyone knows several people that are on Facebook. You probably even have an older family member on Facebook as well, like a grandma or grandpa. Are your customers there too? Keep reading for information on how to conduct a successful Facebook marketing campaign.

Be sure that all of your online content is linked to and from Facebook. If you’re a blogger you should put a link to your Facebook page at the end of your posts. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

Make sure that you stay active answering the questions on your Facebook page. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Sharing a link to another page that has the right information is an appropriate way to give a good answer.

The most important first step to Facebook marketing is to build a solid fan base. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. After you have developed a fan base, you can begin marketing your products by increasing your investment.

Know when it’s okay to post something about your business when you’re not on your personal Facebook page. Posting information on other people’s Facebook pages can garner a great deal of attention. Ensure you only attract the good kind of attention you want. Only post things that are worthy of posting. Avoid spamming at all times.

Offer an exclusive deal to those that “like” your page. Having a lot of likes brings attention to your page. Think about offering something that is free and exclusive when they “Like” your page. It could be a sweepstakes prize or something offered to everyone. Making it lucrative can work well for you.

Hiding your content from non-fans is an effective method in converting visitors into followers. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.

Create a group related to your business. Your customers can engage, get their questions answered and shop for everything they need all in one place. Use this group to share information and offer discounts. Another benefit of the group is finding out all about your customers feelings and needs.

Always allow people to comment on your page. You might think this helps keep inappropriate remarks away, but it really just tells visitors that you are uninterested in their thoughts.

Only post professional looking photos to your page. You want your followers to equate your business with professionalism, not amateur hour. You should invest in a good camera and never post anything that can be viewed as negative.

You probably have a Facebook page and know what it takes to market there. Take what you know along with these tips to create an exceptional Facebook campaign that’ll land you more fans, followers, and business. The more you put into it, the more you will get out of it.